Get people interested in your business by being interesting. How? Give up some information!
You have to chill out on the selling so you can make some sales. This sounds like a conflicting statement, but it is not.
For example, demonstrate your expertise, provide tips or perhaps a behind-the-scenes look at how you do things. This shows prospective clients that you actually have some know-how and, because you're giving away valuable information, a person cannot help but expect you to have as-yet unshared expertise at a level they do not know about.
A case in point, one of our clients is a car dealer that specializes in used vehicles. They have an inspection process to ensure they are not buying a lemon at auction. This is great information for people shopping for a used car.
We discussed having them take video demonstrating what they look at in a vehicle, and we would put it together in one complete video per car.
It is true, many people viewing the video may simply want to ensure their own independent shopping is successful, but some may want to go to a trusted source, a source willing to share valuable information.
Giving away information is an important step in developing trust and authority in your market. If all you are doing is waving your arms and yelling, "Buy from me! Buy from me!", you are losing customers.
Put yourself in your target customer's shoes and ask what you would want to know, then deliver that. If you think you have nothing worthy to share, think again. What you know from your years of experience is not going to be common knowledge for many.
When you share - when you give - you will indeed receive!
Finding customers is key for every business. Keeping new-found customers is the next key step. Let's talk about business and social media.
This is a PDF of a presentation we did earlier this year for a local networking group of business leaders in north-central Connecticut during an Enfield chapter meeting of the "Breakfast Club" networking group.
If you are interested in us recording a free webinar discussing this presentation, please let us know in the comments below.
Download or view the presentation by below.
Google's Chrome browser can use up a lot of computer memory when you work with multiple tabs. Chrome relies heavily on RAM for better performance. This is not a bad thing, unless you start running out of RAM.
One thing you can do is close unused tabs until your computer's memory usage returns to normal levels. This may not work for you, though, if you need all those tabs for reference or while working on a project.
Google came up with a beta solution that work for you. We just started testing this new "automatic tab discarding" feature.
What it does in a nutshell:
Automatic Tab Discarding simply closes down the content of a tab that hasn't been used in a while, but it leaves the tab visible and usable. When you click on a tab that was "discarded", Chrome will reload the content of the tab.
So, how do you enable this beta feature?
First, make sure you are using the latest version of the Chrome browser.
Next, type in the search bar the following, without the quotes, and press enter - "chrome://flags/#enable-tab-discarding"
You will see a list of beta and experimental features. Simply search the page for, "discard", and you will find the Automatic Tab Discarding item. It will likely be showing it is set to Default. Change this to Enable.
Restart Chrome and will now be using this new feature.
We will report back if we run into any issues with this feature. However, based on our understanding of how it functions, we see no probability for concern.
Share your experience in using this beta Chrome feature by commenting below. Feel free to share this article with anyone who might benefit from using this Chrome hack.