Facebook Zoom-like Messenger Rooms
Facebook is rolling out its new Messenger Rooms, a feature that Zoom users will easily recognize.
Messenger Rooms can be setup and participated by desktop or mobile device users, with or without a Facebook account.
Facebook introduced Messenger Rooms as "group video links that allow you to drop in and spend quality time with friends, family and people who share your interests.", and they plan on adding ways to create room from Instagram Direct, WhatsApp and Portal, as well.
Messenger's AR effects will be part of this (i.e.-bunny ears, aliens, etc), and they are also beginning to roll out new AI-powered effects like, 360-degree backgrounds, new camera filters, and new AR effects for things like celebrating a birthday or "stay-at-home camping with friends."
Messenger Rooms are built with privacy and safety features according to Facebook.
If you want to see examples of Messenger Rooms either search on Facebook for "Messenger Rooms", or visit Facebook's MessengerNews here.
LinkedIn Announces Conversation Ads
Billed as an evolution to their messaging-based ad format, LinkedIn adds a feature they call, "a choose your own path experience."
This feature allows the creation of full-funnel messenger campaigns that include multiple customized CTAs (calls to action). Examples of CTAs are webinar sign-ups, ebook downloads, and product education, just to name a few.
This is intended to help marketers serve more personalized content based on where the prospects are in their customer journey. By providing these options, prospects or customers will access the content that is most interesting to them, and providing higher quality engagement for the marketer.
LinkedIn is in the process of rolling this out and has a webinar titled, "Messaging Strategies for the Modern Marketer: Turning Conversations into Conversions"
The webinar will introduce LinkedIn's Sponsored Messaging formats, including this new format, Conversation Ads.
The full announcement from LinkedIn about Conversation Ads may be read here.
1. Declutter your office - hardcopy files and digital files
If you work from a home office, or can get into your regular office, now is a time of opportunity to declutter and organize your office files. Toss out what is not needed. Organize what is needed. Make your space an environment conducive to productivity and success!
2. Focus on strengthening or developing your relationship with your local business community on social media
Promote activities and efforts going on with local businesses and organizations. Besides being a team player, this will position you as an important member of the community and may provide some ROI on your efforts. At a minimum, it's a really solid thing to do - being helpful during a time that is challenging for most.
Here's an example of members of our local community who are reaching out to help residents of a nursing home. Giving them additional exposure, or even helping their cause, is a great way to foster a tight sense of community --> FB post. See the intro video for the campaign here.
3. Stay connected - Send a card, email or message to past and current clients.
This is straightforward and a card, email or message will go a long way, plus it's just a nice thing to do, at any time.
4. Engage or double-down on business networking - online
Many business networking groups are continuing their meetings online via Zoom, Hangouts, Skype or other tools. Many are also increasing their outreach to get more business people involved. Business networking is a tremendous opportunity to develop great relationships that may pay dividends down the road. Stay engaged!
One business networking organization that is seeing an increase in participation is a Connecticut-based organization, the Breakfast Club Networking Group.
5. Analyze your market(s) - there are businesses and organizations that are spending money during this time!
Yes many, if not a majority of, small businesses are getting hammered, but there are businesses and organizations that continue to spend and invest, which presents opportunities.
One organization you may want to explore is state and local government. They already budgeted for projects and they are going to spend those budgets. Be aware, though, that bidding on government contracts can be time consuming and costly, but it can pay off.
6. Go through your business's online assets and listings - website, social channels, etc
Now is a great time to update your website, write some articles, review your social media accounts, and ensure your online business listings are up-to-date and accurate. AKA - Digital housecleaning.
7. Review and update your financial forecasts and your financial reporting systems.
This may seem like a no-brainer, but it's not for too many business owners and marketers, including self-employed. If you haven't adjusted your sales and expense forecasts, accounting for this coronavirus economy and market - you DO have a sales and expense forecast right? - then get on it right away! If you need help and you have some available budget, speak with an accountant if you need help.
This is also a good time to review your financial reporting. If don't have a system that provides you with a financial health snapshot for your business, then look into one. Quickbooks and Xero and other accounting applications, have these built into them. If you're doing by spreadsheet, either build some report or consider moving to an accounting app.
8. Go through that To-Do list of items that accumulated.
There are probably items on that list that are no longer relevant. There may be items that deserve a higher priority now. Whatever the case, go through the list and perhaps evaluate your system of capturing To-Do's and how you catalog and prioritize them.
9. Review and update your business plan and budgets for the year.
This coronavirus economy is markedly different from the economy that preceded it. The post-coronavirus economy is going to be markedly different from both. You need to review and update your plans and budgets.
10. Stay in contact with your local and state elected representatives - You do have a voice and they need to hear from you.
These are people that are deliberating on decisions that will have impact you, your work and your business/organization. They need to hear from you. You may not believe it makes a difference, but they do listen and you can influence their decision making.
They don't know what they don't know. That's why communicating with them is so important. When you communicate with them, they are being given more information
You can opt to not act on this tip, and that is A-OK. Just know that others are communicating with your elected representatives.
If you have tips to share, please comment below. Feel free to share this article with friends, family and business associates.
We at Digital Marketing Partner wish you good health and success!
Over 20 years of experience working remotely as a sales professional and consultant honed my ability to maximize my productivity and maintain some semblance of a social life.
I want to share key tips with you if you find yourself telecommuting / working remotely.
This first tip is probably the most important piece of advice I or anyone else can give you:
1. Set boundaries with your family and friends.
2. Commit to establishing an updated work routine
3. Dress for work
4. You're at work - Do NOT answer your home phone.
5. Make sure you're working from some area at home that offers privacy and has some resemblance to an office.
6. Take scheduled breaks
7. Touch-base with your manager/boss and co-workers once in a while
8. Keep your work files organized and ready to transport
There are other great tips and tricks out there. These are the basics.
If you have questions about how to make the best of telecommuting, feel free to hit me up. If you want to explore more tips, or tips for certain arrangements, let me know and I'll do another article with additonal tips, or I'll do a deep-dive into any specific tip.
Working from home is double=edged sword:
If you're a goof-off, the temptation to goof-off or do non-work-related tasks will be strong, and you could jeopardize your job or career path.
The other side of that sword is that you can literally work from 7:00 am to 8:00 pm every day in a blink of an eye. That's why this next bonus tip is so important:
9. Schedule an end time to your work day and keep an eye on the clock
I hope these tips help you out if you're new to telecommuting! There are pros and cons to the arrangement, and ultimately you still have a job to do. This can be an arrangement that can help you shine to your employer while reclaiming the hour lost to commuting for yourself and your family/loved ones.
If you enjoyed this, feel free to share it!
by Robert Kwasnicki
Founder, Digital Marketing Partner
Musings, thoughts and perspectives from the Digital Marketing Partner team
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