September 19th - Hartford/Waterbury (CT)
Identifying as a member of National Association of Realtors
If you are a real estate agent or real estate broker, and a member of the National Association of Realtors (NAR), and interested in publicizing yourself as a member, here are a summary of guidlines to follow.
For in-depth and up-to-date rules on usage, please view the NAR Membership Marks Manual.
First, let's begin with a good rule of thumb to follow in general.
In general, restrictions apply only to all cap versions and you must use the ®.
What are the all-caps "realtor" marks?
The federally registered collective membership marks owned by the NAR are (translate all to all upper case, "realtor", "reastors" and "realtor-associate". Again, all should be followed by the block "R" logo.
Is a real estate professional a "realstor"?
Actually, no. The acknowledged definition of realtor is, "A real estate professional who is a member of the NAR.
What if you cannot use, for whatever reason, the trademark registrastration symbol?
If you cannot print or display the ® symbol, then the preferred format after that is all capital letters.
Should you promote your membership to the NAR?
Yes, if you actually are and abide by thei NAR rules! It's a recognized organiation and provides you with added credibility. If usage rules seem complicated, they really aren't. Remember, just stick to using the realtor mark as proof of your memberhsip to your market.
To obtain legitimate NAR marks/logos and to verify the rules, simply visit the NAR Logos & Trademarks Rules page.
If you need help, reach out to us! We'll be happy to update your website - It's part of our services suite!
This article purposely avoided using the official, trademarked version of "realtor" to demonstrate the pursposefull non-association with the NAR. In other words, we value others' trademarks and brands, as we understand the investment made in cfeating and maintaining the trademarks and associated brands. Adopt this type of policy as a rule of thumb.
Nothing in this article should be construed or inferred to be any type of legal advice, nor should it be inferred or construed to be applicable to all situations or circumstances. In other words, do your due dilingence. We are a marketing and advertising agency, not a law firm.
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This article is for someone starting a new business, or are an existing business, as a sole proprietor. Specifically, you are not incorporating, starting a partnership or an LLC.
Whether you are already in business as a sole proprietor or starting one, obtaining an EIN - Employer Identification Number - is a smart move. Besides affording you some privacy protection it also provides you with a level of legitimacy. Assuming you are going into business for the long-haul, then having an EIN will make you ready for any future employee hires or establishing any retirment plans.
Below are key points regarding getting an EIN. Consult with your tax accountant or a business attorney for detailed information about business entities and tax liabilities. You may also deep-dive regarding starting a small business on the IRS website.
A couple reasons why you want to apply for an EIN:
3 reasons why you will need an EIN as a sole proprietor
What information you need to get started:
Begin by reviewing information about the IRS EIN Assistant and then click Begin Application.
When completed, you will have the option of downloading the approval letter from the IRS or having it mailed to you.
You may also download IRS Form SS-4 to manually complete the application.
*This article does not constitute legal or tax advice. You should always consult a qualified professional in their respective field. The purpose of this article is to inform or remind you that there is something called an Employer Identification Number or EIN.
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