Facebook Zoom-like Messenger Rooms
Facebook is rolling out its new Messenger Rooms, a feature that Zoom users will easily recognize.
Messenger Rooms can be setup and participated by desktop or mobile device users, with or without a Facebook account.
Facebook introduced Messenger Rooms as "group video links that allow you to drop in and spend quality time with friends, family and people who share your interests.", and they plan on adding ways to create room from Instagram Direct, WhatsApp and Portal, as well.
Messenger's AR effects will be part of this (i.e.-bunny ears, aliens, etc), and they are also beginning to roll out new AI-powered effects like, 360-degree backgrounds, new camera filters, and new AR effects for things like celebrating a birthday or "stay-at-home camping with friends."
Messenger Rooms are built with privacy and safety features according to Facebook.
If you want to see examples of Messenger Rooms either search on Facebook for "Messenger Rooms", or visit Facebook's MessengerNews here.
LinkedIn Announces Conversation Ads
Billed as an evolution to their messaging-based ad format, LinkedIn adds a feature they call, "a choose your own path experience."
This feature allows the creation of full-funnel messenger campaigns that include multiple customized CTAs (calls to action). Examples of CTAs are webinar sign-ups, ebook downloads, and product education, just to name a few.
This is intended to help marketers serve more personalized content based on where the prospects are in their customer journey. By providing these options, prospects or customers will access the content that is most interesting to them, and providing higher quality engagement for the marketer.
LinkedIn is in the process of rolling this out and has a webinar titled, "Messaging Strategies for the Modern Marketer: Turning Conversations into Conversions"
The webinar will introduce LinkedIn's Sponsored Messaging formats, including this new format, Conversation Ads.
The full announcement from LinkedIn about Conversation Ads may be read here.
The latest in Facebook rumor land is that the social media giant is going to start charging users to read news content.
Go ahead and Google "Facebook charging users" and see all the hits that come up.
Before you start telling members in your business networking group, or tweeting or posting this "breaking story", understand that the story is not entirely true.
Here is what Facebook, along with publishers, are exploring:
Facebook is planning - PLANNING - on testing - TESTING - a news service that may, after several free readings in a month, ask the reader to signup for a digital news subscription.
This planned testing revolves around Facebook's Journalism Project and Instant Articles service, using a paywall approach, that is already being used by news media companies.
Obstacles to full implementation are if or how revenue may be split between the social media company and publishers, and whether or not the news industry's peition to Congress for a limited anti-trust exemption allowing them to collectively negotiate with companies like Facebook and Google will be granted.
The other big obstacle will be, of course, market acceptance.
Regardless of Facebook's direction, the news industry has been and continues exploring recapturing lost revenue from print in the online space. So, even if Facebook scraps their plans for news subscriptions, the news industry will forge ahead. What this means is that even if you or I copy and paste an article's headline in Google, the publisher may still ask for a fee - "may" being the operative word.
Today, there are newspapers already charging for their online content, and the industry has yet to figure out how to make up for lost revenue since the internet and social media explosion.
The other part of this story is big media. Small media and "alternative media" will likely continue offering content for free consumption as they rely mostly on site advertisements.
Facebook and Google are, as of yet, not without competition. Google has an alternative to Facebook, Google+. Both Google and Facebook are targeted by WeMe. Microsoft's Bing search tool is also targeting Google. What this means is that one major misstep by any of these companies can change their fortune and their future.
So, keep on posting what you post, and read, ignore, like or "WOW" other's posts. You won't be forced to dish-out any of your hard-earned coin on Facebook to stay current.
If you want to glimpse into a possible other challenge for the news industry? Google "Facebook working on way to charge for reading news articles" Just read the snippets for each search hit. They all read the exactd same way. Think about that and ask yourself why that is. Is it a result of independent reporting, or republishing one source?
Sources: Fortune Magazine and Forbes
Finding customers is key for every business. Keeping new-found customers is the next key step. Let's talk about business and social media.
This is a PDF of a presentation we did earlier this year for a local networking group of business leaders in north-central Connecticut during an Enfield chapter meeting of the "Breakfast Club" networking group.
If you are interested in us recording a free webinar discussing this presentation, please let us know in the comments below.
Download or view the presentation by below.
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